{"id":1741,"date":"2023-05-11T06:48:40","date_gmt":"2023-05-11T11:48:40","guid":{"rendered":"http:\/\/itparadise.net\/2021\/05\/11\/the-one-developer-who-publicly-agreed-to-try-facebooks-vr-ads-is-already-backing-away\/"},"modified":"2023-02-19T01:39:34","modified_gmt":"2023-02-19T06:39:34","slug":"the-one-developer-who-publicly-agreed-to-try-facebooks-vr-ads-is-already-backing-away","status":"publish","type":"post","link":"https:\/\/itparadise.net\/?p=1741","title":{"rendered":"The one developer who publicly agreed to try Facebook\u2019s VR ads is already backing away"},"content":{"rendered":"<p id=\"P4xlW1\">Last Wednesday, Facebook announced that it would begin testing ads inside of Oculus Quest apps and said that the paid title <em>Blaston <\/em>from Resolution Games and apps from \u201ca couple other developers\u201d would be the first to include them. For many fans of <em>Blaston<\/em>, that wasn\u2019t welcome news, leading to a wave of negative reviews criticizing Resolution Games for planning to test ads in a game that they paid money for. Now, following the blowback, the studio has reversed course, saying that it actually <em>won\u2019t<\/em> test ads inside of <em>Blaston<\/em> (via <em>UploadVR<\/em>).<\/p>\n<p id=\"TChP4o\">\u201cWe appreciate all of the feedback and thoughts on the Oculus ad test for <em>Blaston<\/em> and other games that was announced last week,\u201d Resolution Games CEO Tommy Palm said in a statement shared with <em>The Verge<\/em>. \u201cSome good points have been made, and we realize that <em>Blaston<\/em> isn\u2019t the best fit for this type of advertising test. Therefore, we no longer plan to implement the test in <em>Blaston<\/em>.\u201d <\/p>\n<p id=\"C4wKkq\">While Resolution Games won\u2019t test ads in <em>Blaston<\/em>, it may still test ads in another of its games \u2014 but it will be a free title instead of a paid one. \u201cAs an alternative, we are looking to see if it is feasible to move this small, temporary test to our free game, <em>Bait!<\/em> sometime in the future,\u201d Palm said.<\/p>\n<p id=\"2eSfdo\">\u201cWe love this domain as much as the most avid players,\u201d Palm continued. \u201cIf ads in VR become inevitable as it has on other platforms, we want to ensure that while we have this chance to start over and do it right, we do just that. We welcome any and all your feedback along the way so we can have a constructive conversation around this and create the best path forward.\u201d<\/p>\n<p id=\"utuf8R\">Facebook acknowledged Resolution\u2019s decision in a statement to <em>The Verge<\/em>. \u201cWe offer a variety of tools and support for developers so they can choose to use what\u2019s best for their business in the long-run \u2014 and we support them in what they choose,\u201d a spokesperson said. \u201cUltimately, opening up new revenue streams for devs will help us to unlock new types of content on the Oculus platform and offer products at consumer-friendly prices. Ads within apps are just one of the things we\u2019re exploring to help with this.\u201d It did not confirm whether two other developers in the test program \u2014 neither of which was named last week \u2014 are still participating.<\/p>\n<p id=\"1G4okr\">As my colleague Adi Robertson wrote last week, there are still some big questions about Facebook\u2019s move to bring ads to Oculus Quest apps. Resolution Games\u2019 shift doesn\u2019t make the future of ads in Oculus apps much clearer.<\/p>\n<p class=\"c-read-more__intro\">\n    Related\n  <\/p>\n<h4>Three big questions about Facebook\u2019s new VR ads<\/h4>\n<h4>Facebook will start putting ads in Oculus Quest apps<\/h4>\n<\/aside>\n<p id=\"KTQ1f8\"><em><strong>Update June 22nd, 11AM ET: <\/strong><\/em><em>Added statement from Facebook.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Wednesday, Facebook announced that it would begin testing ads inside of Oculus Quest&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[38,64,62,66,63,65,69,67,71,68,70],"_links":{"self":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1741"}],"collection":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1741"}],"version-history":[{"count":1,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1741\/revisions"}],"predecessor-version":[{"id":2011,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1741\/revisions\/2011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/media\/1742"}],"wp:attachment":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}