{"id":1596,"date":"2022-09-06T06:46:48","date_gmt":"2022-09-06T06:46:48","guid":{"rendered":"http:\/\/itparadise.net\/2020\/09\/06\/gm-cruise-suing-to-stop-ford-from-using-the-name-bluecruise\/"},"modified":"2022-11-24T15:38:43","modified_gmt":"2022-11-24T15:38:43","slug":"gm-cruise-suing-to-stop-ford-from-using-the-name-bluecruise","status":"publish","type":"post","link":"https:\/\/itparadise.net\/?p=1596","title":{"rendered":"GM, Cruise suing to stop Ford from using the name \u2018BlueCruise\u2019"},"content":{"rendered":"<p id=\"2D5VZi\">General Motors has filed a lawsuit to try to prevent Ford from using the name \u201cBlueCruise\u201d for the hands-free driving feature it announced earlier this year. First reported by the <em>Detroit Free Press<\/em>, GM claims the name is too close Super Cruise, the name of is own hands-free driving technology introduced in 2017, and to its autonomous vehicle subsidiary Cruise. GM is suing Ford for trademark infringement and unspecified damages. <\/p>\n<p id=\"W1JoMT\">In the lawsuit filed Friday, GM said in that the companies had been involved in \u201cprotracted discussions\u201d over the name but were unable to resolve the matter. \u201cFord knew exactly what it was doing,\u201d GM alleges in its complaint, adding that if Ford \u201cwanted to adopt a new, unique brand, it easily could have done so without using the word \u2018Cruise.\u2019\u201d <\/p>\n<p id=\"KZ6AWb\">Ford announced BlueCruise as the name for its hands-free driver assist system in April, and said it would begin pushing the feature via an over-the-air software updates to select vehicles later this year. <\/p>\n<p id=\"7HyCP9\">GM didn\u2019t immediately reply to a request for comment Saturday. The company told the <em>Free Press<\/em> that it would have preferred to resolve the situation amicably but was \u201cleft with no choice but to vigorously defend our brands and protect the equity our products and technology have earned over several years in the market.\u201d<\/p>\n<p id=\"JMfy1J\">A Ford spokesperson called GM\u2019s Cruise claim \u201cmeritless and frivolous,\u201d in a statement emailed to <em>The Verge<\/em>, saying that cruise control is a well-known term. \u201cEvery automaker offers it, and \u2018cruise\u2019 is common shorthand for the capability. That\u2019s why BlueCruise was chosen as the name for the Blue Oval\u2019s next evolution of Ford\u2019s Intelligent Adaptive Cruise Control,\u201d the spokesperson added (the \u201cBlue Oval\u201d refers to Ford\u2019s logo).<\/p>\n<p id=\"kmcSQ9\">Indeed, there are several other automakers who use the word \u201ccruise\u201d to describe their hands-free driving features, including Hyundai\u2019s Smart Cruise Control, and BMW\u2019s Active Cruise Control. <\/p>\n<p id=\"I4skXp\">\n","protected":false},"excerpt":{"rendered":"<p>General Motors has filed a lawsuit to try to prevent Ford from using the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[38,45,42,49,43,47,39,36,41,37,40],"_links":{"self":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1596"}],"collection":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1596"}],"version-history":[{"count":1,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1596\/revisions"}],"predecessor-version":[{"id":1969,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1596\/revisions\/1969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/media\/1597"}],"wp:attachment":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}