{"id":1518,"date":"2024-08-16T06:41:36","date_gmt":"2024-08-16T11:41:36","guid":{"rendered":"http:\/\/itparadise.net\/2020\/10\/16\/facebooks-big-blue-app-leader-fidji-simo-is-leaving-to-take-over-instacart\/"},"modified":"2024-08-29T08:55:43","modified_gmt":"2024-08-29T13:55:43","slug":"facebooks-big-blue-app-leader-fidji-simo-is-leaving-to-take-over-instacart","status":"publish","type":"post","link":"https:\/\/itparadise.net\/?p=1518","title":{"rendered":"Facebook\u2019s \u2018big blue app\u2019 leader, Fidji Simo, is leaving to take over Instacart"},"content":{"rendered":"<p id=\"JgHElx\">The online grocery startup Instacart just announced its new CEO will take over on August 2nd. Fidji Simo has been in charge of Facebook\u2019s \u201cbig blue app\u201d since 2019, putting her in charge of \u201cNews Feed, Stories, Groups, Video, Marketplace, Gaming, News, Dating and Ads,\u201d but now, like a number of former Facebook execs recently, she\u2019s headed to Instacart ahead of its expected IPO.<\/p>\n<p id=\"kbKVjb\">Simo\u2019s departure comes at an interesting time for Facebook, as regulators and politicians take aim at Big Tech, with its market dominance and opaque algorithms that control the online experience for billions of people. Facebook has faced criticism over its \u201cpivot to video\u201d and role as a pipeline for bad actors and misinformation, while a memo from Simo last year popped up as an example of how engagement metrics appear to be the most important thing to the company.<\/p>\n<p id=\"E4FkzO\"><em>Bloomberg<\/em> reports that she\u2019ll be replaced by Tom Alison, who ran community products including the controversial \u201cGroups\u201d feature, also noting that with this change, all of Facebook\u2019s highest ranking product execs are men.<\/p>\n<p id=\"A1V29A\">Meanwhile, Facebook\u2019s structure means that Mark Zuckerberg continues to run things as he sees fit without the threat of being replaced or supplanted, no matter who is in charge of the app itself. Earlier Thursday a <em>New York Times<\/em> article ran \u2014 after a warning went out to Facebook employees claiming it may not represent a \u201cnuanced portrait\u201d \u2014 that described how the relationship between Zuckerberg and COO Sheryl Sandberg has changed in recent years, with Sandberg\u2019s influence over the company reportedly waning as Zuckerberg controls more of the decisions.<\/p>\n<p><q>\u201cAs we think about the future of food, we believe the way people eat and their relationship with food will fundamentally change over the next decade.\u201d<\/q><\/aside>\n<p id=\"sKjrKd\">At Instacart, Simo takes over a startup recently valued at $39 billion that is poised to increase headcount and expected to go public soon. In a statement, she says, \u201cAs we think about the future of food, we believe the way people eat and their relationship with food will fundamentally change over the next decade. They\u2019ll expect a more convenient experience, the widest selection of food at their fingertips, faster delivery times, increased personalization, and more inspiration. Instacart has an opportunity to deliver all of that for customers, while also becoming an even stronger ally and growth accelerator for retailers and advertisers, and helping create economic opportunities for hundreds of thousands of shoppers.\u201d<\/p>\n<p id=\"Gef9qR\">That doesn\u2019t mean the grocery company is without issues either, with incredibly optimistic ideas of automating the workforce, as well as dark tales of employee treatment and responses to unionization efforts during the pandemic.<\/p>\n<p class=\"c-read-more__intro\">\n    Related\n  <\/p>\n<h4>Instacart promises a safer way to shop, but workers tell a different story<\/h4>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>The online grocery startup Instacart just announced its new CEO will take over on&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[38,64,62,66,63,65,69,67,71,68,70],"_links":{"self":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1518"}],"collection":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1518"}],"version-history":[{"count":1,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1518\/revisions"}],"predecessor-version":[{"id":1987,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1518\/revisions\/1987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/media\/1519"}],"wp:attachment":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}