{"id":1420,"date":"2025-05-03T06:37:10","date_gmt":"2025-05-03T11:37:10","guid":{"rendered":"http:\/\/itparadise.net\/2021\/05\/03\/ea-continues-to-spend-big-on-mobile-games-with-1-4-billion-playdemic-acquisition\/"},"modified":"2026-03-26T00:52:51","modified_gmt":"2026-03-26T05:52:51","slug":"ea-continues-to-spend-big-on-mobile-games-with-1-4-billion-playdemic-acquisition","status":"publish","type":"post","link":"https:\/\/itparadise.net\/?p=1420","title":{"rendered":"EA continues to spend big on mobile games with $1.4 billion Playdemic acquisition"},"content":{"rendered":"<p id=\"MJtKBV\">EA is adding to its roster of mobile game developers by purchasing Playdemic, known for <em>Golf Clash<\/em>, from WarnerMedia for $1.4 billion. The company says it plans on using Playdemic\u2019s experience to help make future mobile games and that it\u2019s interested in using <em>Golf Clash<\/em>\u2019s mechanics with other franchises. <\/p>\n<p id=\"OJ25s3\">It\u2019s possible that EA could be purchasing Playdemic not only to gain ownership of a successful mobile game (<em>Golf Clash<\/em> has over 10 million installs on the Google Play Store), but because there\u2019s opportunity for EA to incorporate some of its other series \u2014 it makes the PGA golf games after all, which could tie in well with a mobile golf game.<\/p>\n<p id=\"UGbdXX\">EA seems to be focusing on mobile gaming recently \u2014 it also purchased mobile developer Glu in February for $2.1 billion.  <\/p>\n<p id=\"4Tz28y\">WarnerMedia, Playdemic\u2019s former owner, is currently going through a transition, as it\u2019s being spun out from under AT&amp;T to join with Discovery. The company says that it\u2019s divesting from Playdemic as \u201cpart of [its] overall strategy to build games based on Warner Bros. storied franchises.\u201d Indeed, if you go to Warner Bros. Games\u2019 website, it\u2019s dominated by franchises like Lego, Harry Potter, and Mortal Kombat (with <em>Scribblenauts<\/em> and <em>Golf Clash<\/em> being the only real exceptions). It also has upcoming games like the DC universe-based <em>Gotham Knights<\/em>. WarnerMedia says the rest of its games will become part of the combined Warner-Discovery company after the deal is settled.<\/p>\n<p id=\"3nHEWk\">Mobile gaming has become a big focus for companies as the market has exploded. EA competitor Activision purchased <em>Candy Crush<\/em>-maker King for $5.9 billion in 2015, and its recent earnings show that the division is now bringing in more money than Blizzard. Many popular PC and console games like <em>Call of Duty<\/em>, <em>Valorant<\/em>, <em>Fortnite<\/em>, and EA\u2019s own <em>Apex Legends<\/em> have also gotten mobile ports.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EA is adding to its roster of mobile game developers by purchasing Playdemic, known&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[59,38,57,61,58,60],"_links":{"self":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1420"}],"collection":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1420"}],"version-history":[{"count":0,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/posts\/1420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=\/wp\/v2\/media\/1423"}],"wp:attachment":[{"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itparadise.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}